How it works, step by step
What Rekala does with your material, your list, and each email, step by step: from the moment you upload them to the moment the email leaves your Gmail.
In one sentence
You give Rekala your material and your judgment once; then, for every company on your list, it reads their website, picks the argument of yours that matters to that company and writes an opening email plus up to two follow-ups, which go out under your name once you approve them.
With that, one person covers the prospecting work of five business development managers, and an important prospect never receives a standard email.
1. Brain: your material becomes company knowledge
You upload proposals, product sheets, presentations or images, paste text or give the address of your website. Rekala reads each source, summarises it and extracts proof points: concrete, verifiable facts about what you sell that it can later use in an email.
- Formats: PDF, Word, PowerPoint, images, pasted text and web pages.
- Every proof point can be switched on or off. What you switch off never appears in any email.
- If you sell several products, each has its own material as a separate offer. A campaign for one product never borrows from another.
2. The campaign is defined in a conversation
You tell the assistant who you are targeting, what hurts in that role and how you want to sound. Everything you say becomes a campaign rule, visible in a panel, applied evenly to every email.
- Tone and length rules: “direct, technical”, “no more than 90 words”.
- Words that are never said and words that always appear.
- A sample email you refine until you like it. Once approved, its structure and style anchor the rest of the campaign.
3. Prospects: you import your list and Rekala researches
You upload a CSV. Rekala recognises the columns (and remembers the mapping for next time), removes duplicates and sets aside rows with problems. Then it reads each company’s website: home page, “about us”, services, news.
- Every fact found is stored with its source and date. A company not reviewed for more than 30 days is researched again.
- Rekala scores how much it knows about each company. That level is visible on the company record before anything is generated.
- If the website does not respond or says nothing useful, the email is written with less personalisation and tells you so. It does not invent.
4. Drafting: a different email per company, with sources
For each company, Rekala writes an opening email and up to two follow-ups threaded in the same conversation. Every important sentence rests on one of three sources: that company’s website, your material or one of your rules. You can see where each statement came from.
- The email opens with a fact about that company, not with “I hope this finds you well”.
- Figures are checked against your material and the company’s website. If a draft carries a number without support, it is rejected and rewritten; if it still persists, the email reaches you flagged with a warning.
- A validator checks every draft: length, greeting, banned phrases, sales clichés. What fails is corrected before you see it.
5. Approval: you review, adjust, approve
You see the emails one by one. You can edit by hand or ask the assistant for changes in plain language: “shorter”, “less accusatory”, “talk about regulatory compliance”. If you like a change for the whole campaign, it is saved as a rule.
- Every edit is recorded: you know what changed and why.
- An email that is not ready yet is visible and can be fixed; it does not slip into the send queue.
6. Sending: under your name, at your pace
You choose the delivery format: copy each approved email into your mailbox and mark it as sent, or connect your Gmail account so it goes out from your own address, with your signature.
- Time window, days and time zone per campaign; pace and daily cap per mailbox.
- Follow-ups schedule themselves with the waiting days you define. If the contact replies or the email bounces, you mark it and the sequence stops.
- A contact marked “do not contact” receives nothing more, in any campaign.
Drafting and sending, in detail
- Drafting: About 10 seconds per email, in the background. You start it with one click and keep working; each email is saved as soon as it is ready.
- How many go out: Each mailbox sends up to 50 emails a day, follow-ups included. Monday to Friday, that is up to 250 a week, or about 80 new contacts with the full three-email sequence. A newly connected mailbox starts with a cap of 10 a day; your account admin decides when to raise it.
- How they go out: From your Gmail, one at a time, with a random pause of at least 5 minutes between one email and the next, and only within your sending hours.
- Follow-ups: Up to two per contact, sent as replies in the same thread. By default, they wait at least 3 days after the first email and 5 days after the second; if that day falls outside your sending hours, the follow-up goes out on the next sending day.
- Attachments: You can set one file for the campaign, which is attached to every email (follow-ups included), or pick a different one for a single email to one contact. When it drafts an email, Rekala knows whether that email has an attachment and mentions one only if it does; if you change or remove the file afterward, review the text before you approve it.
- Batches: You launch up to 100 contacts at a time, and Rekala spreads the emails over as many days as it takes.
What Rekala does not do
- It does not invent data, figures or sources.
- It does not send anything without your approval.
- It does not mix offers, rules or contacts between campaigns.
- It does not hand your contacts’ email, phone or LinkedIn to the model.
- It does not use fill-in-the-blank templates. Two companies on your list receive two different emails.