Precision email outreach
One by one doesn’t scale Templates get no replies
Rekala writes your sales emails and sends them for you, from your own mailbox.
Rekala in 30 seconds
If you prospect by email, this will sound familiar
Every email is worth too much to be generic. But there’s no time to research and write them one by one.
“I spend 25 minutes on an email that might never get read”
“I tried a sequencing tool and got zero replies”
“When I’m on a project, I stop prospecting and the pipeline dries up”
“My market is small: a bad email gets noticed”
It doesn’t really personalize
Mass email tools start from a template and change the name, the company and, sometimes, the first line. The argument is the same for the whole list. That’s enough to sell something simple to a lot of people. A complex service or product has to be explained differently to each company.
It takes a lot of time, and nobody sees that as a problem
So someone researches each company and writes each email, one at a time. That time is treated as normal: nobody measures it, until prospecting stops.
Five steps, from your material to a sent email
You upload your material once. After that, every campaign reuses it.
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1
Brain
Your website, brochures, and case studies, organized once.
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2
Prospects
Upload your contacts, or we pull them from the platform you use.
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3
Research
Rekala studies each company and picks the argument.
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4
Approval
A different email for every prospect. Nothing goes out without your OK.
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5
Automatic sending
Rekala sends them on its own from your Gmail, at your pace. When they reply, you mark it and the sequence stops.
For the details on each step, see How it works, step by step.
Work on what matters Rekala does the rest
Rekala handles the tedious part from start to finish: researching each company, writing each email, and sending it from your Gmail. In the meantime, you keep doing your job.
Rekala does the tedious part
- Researches each company on your list from its website.
- Picks the argument from your material that fits that company.
- Writes the email and up to two follow-ups.
- Sends them from your Gmail, within your sending hours, a few a day and spaced apart: never in bulk.
You do what matters
- You upload your material and your list once.
- You approve the batch before it goes out.
- You reply when someone answers: you mark the reply and take the conversation from there.
After you approve, there is nothing else to do: Rekala sends on its own from your Gmail, up to 50 emails a day per mailbox, spaced out and within your sending hours. Sending in detail.
One prospect, three emails, zero templates
Illustrative exampleFrom: in this example, you are Megan, at a software company that sells ordering portals to distributors. To: Dan Keller, Sales Manager at Brandvold Pump & Valve, a distributor of industrial pumps and valves.
What Rekala found on their website
It reads the prospect’s website and stores each fact with the page it came from.
The argument it picked from your Brain
Out of all your material, it uses the argument that fits this company. The next one is saved for the follow-up.
They quote through a form or by phone and just opened a second warehouse.
Email 1 · day 0
Hi Dan,
I saw that Brandvold opened a second warehouse in Fargo this year. With two warehouses and a PDF catalog, every quote goes through a form or a phone call.
We work with industrial distributors so their customers can reorder on their own, in a portal connected to the ERP they already use.
Can I show you in 20 minutes what it would look like with your catalog?
Best,
Megan
Follow-up · day 4
Hi Dan,
I also saw that you carry four brands. In the portal, each customer sees the catalog with their negotiated prices and orders without waiting for a quote.
Would a short call work, or would you rather I send this over in writing?
Best,
Megan
Follow-up · day 9
Hi Dan,
I’ll leave it here for now. If quoting across the two warehouses comes back up, I’ll be here.
Who else at Brandvold would it make sense to talk to about this?
Best,
Megan
He replies, you mark it, and the sequence stops
Dan replies on day 6. You mark him as replied and the third email, which was scheduled for day 9, doesn’t go out. The conversation continues in your inbox, under your name.
3 emails · 2 or more of your own arguments · drafted in about 10 seconds each
Illustrative example: Brandvold Pump & Valve and the people shown do not exist. The steps and the sources are the ones the product uses. Another example, with the source of every sentence: Example email.
Why not the alternatives?
| One by one | Mass email | Rekala | |
|---|---|---|---|
| Personalizes each email | Yes, but it takes time | Only name and company | Yes: one argument per company |
| Time per email | High: you research and write | Almost none | About 10 seconds |
| Reply rate | Depends on your time | The baseline | 4 times better than with templates |
| Risk to your reputation | Low | High: generic gets noticed | Low: you approve every email |
| When they reply | You take over, with context | You take over, without context | You take over, with the research in front of you |
Works with what you already use
Rekala works with three things: each prospect’s website, the material you upload, and the contacts you upload. And it sends from your Gmail.
Are your contacts on another platform? We pull them from whichever one you use and load them into Rekala.
Compliance
- Do-not-contact list. A contact marked “do not contact” is blocked across your whole workspace, with no expiration date.
- Opt-out by reply. Every email sent from your connected account ends with a line inviting the recipient to reply if they don’t want more emails. You record that opt-out and the address is blocked.
- Legal basis on record. Before you schedule each batch, you confirm that you have a legal basis for contacting those people. That confirmation is recorded.
- DPA / GDPR. You accept a data processing agreement (DPA) inside the app before sending. The server and the database are in Germany.
- Sending from your own account. Emails go out from your Gmail, under your name and your domain. Rekala asks Google for permission to send and for your email address, nothing else: it can’t read your inbox.
Full details are in the Privacy Policy and the Terms of Service.
Frequently asked questions
What is Rekala?
Rekala is a B2B email prospecting tool for people who sell a complex service or product. It researches the website of each company on your list, writes a different email for each one from your own material, and sends it from your Gmail only after you approve it.
Is this just another spam tool?
No. Rekala doesn’t sell or provide lists: you bring your own contacts. It writes a different email for each prospect, after reading their company’s website. Every connected email account has a daily send limit. It doesn’t use tracking pixels or track opens. And nothing goes out without your approval.
Does it use artificial intelligence?
Yes. An AI model drafts each email from the company’s website and your material. The model is never given your contacts’ email address, phone number, or LinkedIn profile, your data is not used to train models, and nothing goes out without your approval.
Does it work in my industry?
Yes. Rekala doesn’t depend on the industry: it works from each company’s website and from your material. It works if you sell to companies that have a website, and the more concrete your material (case studies, figures, sectors), the better it works.
What languages does it write in?
Language is not a limit. Rekala writes in each customer’s language: today in Spanish, English, and German, and we set up any other language with you. Ideal for international sales.
Who approves the emails?
You approve the emails, or the person on your team who launches the campaign does. You can review each email, edit it by hand, or ask the assistant for changes. Then you approve the batch with one confirmation and it’s scheduled. Follow-ups are scheduled along with the first email, and you can edit or cancel them before they go out.
What happens if the contact replies or the email bounces?
If they reply, you mark it and the sequence stops: that contact gets no more follow-ups in that campaign. If the email bounces, you mark it as bounced: that contact’s pending emails are canceled and the address is blocked. If they ask not to be emailed again, you record it and they’re set to “do not contact,” with no expiration date. You mark these yourself because Rekala only has permission to send from your Gmail, not to read your inbox.
How much does it cost?
Rekala’s first month is free, with no credit card and no commitment. Access is by invitation. If it works for you, we’ll agree with you on a monthly per-team plan before the pilot ends. More details in Pilot: one month free.
Request access
Access is by invitation, and the first month is free. Tell us what you sell and who you sell to; we reply within one day.