Example

This is what a Rekala email looks like

An opening email and its two follow-ups for a fictional company, with the source of every statement. The sender sells predictive-maintenance software; the campaign targets maintenance managers in mining.

Email 1: the opener

Email 1 · Elkhorn Ridge Minerals
ToSarah Whitmore · Maintenance Manager
SubjectUnplanned downtime at the Elko plant

Hi Sarah,

I saw that Elkhorn Ridge expanded its concentrator plant in Elko this year①. With more critical equipment, every unplanned stop costs more.

We work with similar plants to anticipate failures with the data they already have, without changing sensors②. The case is documented and reads in two pages.

Can I show you in 20 minutes how we would do it in Elko?③

Best regards,
Andrew Miller
Commercial Director · Predictiva

①Company website“concentrator plant expansion, 2026”
②Your material“anticipates failures with existing data, without changing sensors”
③Your rule“90 words maximum, close with a question”

Where each sentence comes from

  1. Company website. “Elkhorn Ridge expanded its concentrator plant in Elko this year” comes from the news section of their site. Rekala stored the fact with its date and used it as the opener because it is recent and concrete.
  2. Your material. “anticipate failures with the data they already have, without changing sensors” is a proof point extracted from the sender’s commercial proposal. It was switched on; twelve others were switched off.
  3. Your rule. “90 words maximum, close with a question” was set in the chat when the campaign was created and applies to every email.

No source, no sentence. The draft does not say “leaders in predictive maintenance” or “innovative solutions”: nothing in the material supports it, and the tone rule forbids it.

Emails 2 and 3: the follow-ups

They are written together with the first one, as a single conversation. Each is shorter, changes angle and uses a different fact about the company. They go out on their own after the waiting days you define, and stop as soon as a reply is recorded.

Email 2 · Day 4
ToSarah Whitmore · Maintenance Manager
SubjectRe: Unplanned downtime at the Elko plant

Hi Sarah,

One more data point, in case it helps: with three grinding lines①, an hour of downtime weighs three times as much. At a plant of similar size, criticality-ranked alerts reduced unplanned stops in the first year②.

Would you rather go through it on a short call, or should I send it in writing?③

Best regards,
Andrew

①Company website“three grinding lines”, operations page
②Your material“documented case: fewer unplanned stops in the first year”
③Your rule“follow-ups shorter, with a new angle”
Email 3 · Day 9
ToSarah Whitmore · Maintenance Manager
SubjectRe: Unplanned downtime at the Elko plant

Hi Sarah,

I will close the thread for now. If unplanned downtime in Elko① ever comes back to the table, I am here.

Who else at Elkhorn Ridge would it make sense to discuss this with?②

Best regards,
Andrew

①Company websitethe same fact as email 1, without repeating the argument
②Your rule“the third email closes and asks for a referral”

What changes between two companies on the same list

For Pacific Cement Co., in the same campaign, the email does not mention an expansion, because there was none. It opens with what it did find on their website (a recent energy-efficiency certification), picks another proof point from the same material and closes with the same rule. Same sender, same offer, two emails that do not look alike.

Illustrative example

Elkhorn Ridge Minerals, Pacific Cement Co., Predictiva and the people shown do not exist. The structure, the sources and the rules are exactly the ones the product uses.

Try it with your own list